Everyone writes and blogs about trends and predictions for the coming year, so we’ll join the crowd. John Arnold wrote about 10 online marketing trends for 2010 on Entrepreneur.com. We’d like to list them here and debate whether or not we agree with his assessment to “test, invest or rest” the tactics. Many we agree on but there are a few we disagree with so here’s ou...

Don’t Lose Touch – The Importance of Marketing Offline The age of new media is here. The latest buzz in marketing focuses on social media, internet promotions, FourSquare coupons, and Augmented Reality web cam scanners. These are all incredible advances in technology and great ways to connect to your consumers via the internet. It is essential for any business to stay current and involved wit...

The numbers of the third quarter GDP have been announced and it’s official: We’ve “escaped” the worst recession since the Great Depression. I place the word escape in quotes because, as we all know, it doesn’t really feel like we’ve escaped. Some pundits argue the strength of the economic turnaround, which has been fueled largely by government stimulus like Cash...

When you went to your last dental visit did you sit in the chair and wonder what kind of marketing the doctor was doing to drive business? I bet you didn’t. And neither did many of the dentists. A severe recession will change all that and many dentists are now stepping up their marketing efforts to include traditional marketing, public relations, online marketing, email marketing and even so...

The following is a guest blog from Allison Nazarian, an expert copywriter, blogger and social marketer. Taglines are simple, memorable, succinct phrases or slogans, usually no more than seven to nine words (or less) that are associated with your business. Taglines tell the world what your business does, what you promise, what you provide and how you are different. These few words shoulder quite a ...

I recently had lunch at a local eatery not far from my house. As I always do with small business owners I come across, I had a conversation with the owner of the deli if/how they were utilizing marketing. What I learned was actually quite impressive and encouraging. This particular small business owner is already doing email marketing to customers. But they’re also actively collecting busine...