Next time you design a small business promotional flyer for your company use these guidelines to help in your design and promotional efforts. Restaurants, retailers, dentists and many other small businesses can take advantage of promotional flyers since they’re a great way to get the attention of your target audience. What’s even better is the fact that anyone can design a promotional flyer, w...

When done correctly, direct mail can be a highly effective resource for entrepreneurs and small businesses, even when working together with email marketing. Here are 23 ways your direct mail may be failing you. And although there is talk that the U.S. Postal Service is going to cut down the number of days it delivers mail, entrepreneurs will still capitalize from direct mail to grow their business...

Everyone writes and blogs about trends and predictions for the coming year, so we’ll join the crowd. John Arnold wrote about 10 online marketing trends for 2010 on Entrepreneur.com. We’d like to list them here and debate whether or not we agree with his assessment to “test, invest or rest” the tactics. Many we agree on but there are a few we disagree with so here’s ou...

Don’t Lose Touch – The Importance of Marketing Offline The age of new media is here. The latest buzz in marketing focuses on social media, internet promotions, FourSquare coupons, and Augmented Reality web cam scanners. These are all incredible advances in technology and great ways to connect to your consumers via the internet. It is essential for any business to stay current and involved wit...

The numbers of the third quarter GDP have been announced and it’s official: We’ve “escaped” the worst recession since the Great Depression. I place the word escape in quotes because, as we all know, it doesn’t really feel like we’ve escaped. Some pundits argue the strength of the economic turnaround, which has been fueled largely by government stimulus like Cash...

When you went to your last dental visit did you sit in the chair and wonder what kind of marketing the doctor was doing to drive business? I bet you didn’t. And neither did many of the dentists. A severe recession will change all that and many dentists are now stepping up their marketing efforts to include traditional marketing, public relations, online marketing, email marketing and even so...