Branding is ultra important for any small business owner, entrepreneur or even a solopreneur. Some even consider small business branding as the soul of your company since it offers the emotional attachment between a customer and company. I often say branding can reveal the “off the record” conversation two people have with each other when talking about a business. For a small business owner or...

As we enter 2010 many solopreneurs are facing an incredible amount of opportunity to grow personal businesses they’ve started or are about to start. Like entrepreneurs and even small business owners, solopreneurs are businesses that were started by people looking to be their own boss. The only difference is that solopreneurs are one-person shops, sometimes branching out and partnering up wit...

You’ve heard of companies rebranding themselves for a fresh start. So is it possible for an entire city to rebrand itself to shed an old image and introduce a new one? Check out what’s happening in Fresno, Calif. But the rebranding is directed at an audience you wouldn’t think of first - its own residents. Thus, the city set out to find a variety of small business branding ideas....

The following column is an UnderstandingMarketing.com guest post offering branding tips for small business. When people think branding, they often just think it’s a logo or business card. Or they think of the opposite extreme like Apple or Virgin and assume they will never have the budgets to “brand effectively.” While dazzling branding is more than just pretty pictures, it also is somethin...

Tips for tactical activities that help create a small business branding strategy are many and varied depending on the business’s competitive circumstances and budget. There are useful books full of tactical ideas for small business promotion. Some include establishing expertise for service businesses, a friendly, helpful atmosphere, an accessible location or a stock of hard-to-find goods for...

Don’t pay to give your product for free! If you are in the business of selling a product, I’m sure you’ve received those incredible offers “Have your product included in our gift bags! Only $10,000 in addition to the complimentary product you’re offering.” When I first started my business, I was lead to believe that paying to get my product out there was a given. Until I used my...