Everyone writes and blogs about trends and predictions for the coming year, so we’ll join the crowd. John Arnold wrote about 10 online marketing trends for 2010 on Entrepreneur.com. We’d like to list them here and debate whether or not we agree with his assessment to “test, invest or rest” the tactics. Many we agree on but there are a few we disagree with so here’s ou...

One headache constantly facing small business owners is the ability to motivate employees and get the most out of them. Often times many entrepreneurs feel the need to have a degree in psychology in knowing which buttons to push in order to balance the fine line between being a cheerleader and pushing the envelope - potentially losing the employee to feel they’ve been pushed too hard. Join t...

Here’s a guest column for UnderstandingMarketing.com that offers tips to help you overcome writer’s block for creative ideas and writing. Does a blank screen give you the shivers? Do you dread writing projects? That dread leads to a lot of time-wasting procrastination. If you’re like most people, first you clean your desk, confirm appointments, check e-mail—anything but start that ...

As a busy entrepreneur one thing is certain: You’re busy, you’re stressed and you’re sometimes overwhelmed. The last thing you have time for this week is sitting down to write an informative and perfectly edited ezine article or blog post. Yet you want to keep in touch with your customers and cannot afford not to write one. You need blog content ideas that won’t take too mu...

Get bloggers to write about your products in 5 steps Have you ever wondered how to get bloggers to write about you, which can help your PR efforts? It can have the same impact, or an even higher impact, as being mentioned in a newspaper article. The important thing is to do it systematically and carefully because approaching a blogger is slightly different than approaching a member of the media. ...

We’re reading a lot more these days about the global economy coming out of its hibernation. Whether or not this is true, and just how much we’re waking up, we’ll avoid that debate in this arena. That’s for a different kind of expert. What we will do for you here is offer some advice on how you as a small business owner can be your own social media marketer. There are certai...