Viewing Profile: John Sternal
About John SternalJohn Sternal is a public relations professional with an eye for finding a news angle for just about any type of company or product. From mundane products like wallboard to super sexy items like consumer electronics gadgets, he works with companies to identify the right dialogue to get your company involved in the national media spotlight. He has also had client articles published in dozens of industry journals and magazines.
UnderstandingMarketing.com and Sternal Consulting are led by Chrisanne and John Sternal - two professionals with a combined 25+ years helping companies and organizations increase sales and awareness through a variety of techniques. Over the years they’ve both worked with entrepreneurial start-ups as well as some of the largest publicly traded companies in the world.
Latest Posts by John Sternal
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A Salute To Olympic EntrepreneursIt’s one thing to be an entrepreneur trying desperately to make it in such a competitive environment. But what if, in addition to your entrepreneurial duties of running your own small business, you were also training for the upcoming Winter Olympic Games in Vancouver? Talk about multitasking. The Wall Street Journal reveals what it’s like for several entrepreneurs who are also scheduled to par...3 Marketing Tools For Small BusinessWhat are the three marketing tools for small business you just can’t live without? Some say it would be hard to beat email marketing, surveys and social media marketing. And if you agree with this assessment, you’d be doing your small business a great service by focusing on these three areas since all have the ability to drive great ROI for any small business. But what’s good for the geese i...Advice On Mobile Marketing For Small BusinessHave you ever thought about doing mobile marketing for your small business, or are you an entrepreneur already doing some form of mobile marketing? Be sure to check out the #smbiz Twitter chat for small business on Tuesday, Feb. 2 from 8-9 pm ET, where we’ll discuss mobile marketing for small business and entrepreneurs. We’ll have plenty of small business owners and entrepreneurs interested in...Small Business PR Opportunities During Super BowlCheck out Sarah Talalay’s sports business story in the South Florida Sun-Sentinel that profiles a few small businesses and entrepreneurs who’ve answered the call to be a part of Super Bowl festivities. The story talks about Steven Moseley, executive chef of S&J Catering, who also provided mango bourbon barbecue ribs during the 2007 Super Bowl (the last time the big game was also held in So...Small Business Marketing Tips For Super Bowl XLIVWhat kind of small business marketing tips are you implementing for Super Bowl XLIV, taking place at SunLife Stadium in Miami, Fla.? This is an easier question to answer if your business is located in New Orleans or Indianapolis, the two cities whose teams will be represented in Super Bowl XLIV. If your small business is located in another area, there are still lots of marketing or advertising opp...How Do I Get My Business On TVHave you ever watched a favorite television show and wondered how a particular small business got the production company to make the show about them? You know the question you ask yourself – how do I get my business on TV? I’m sure you’ve seen at least one of these shows, especially if you’re a regular viewer of TLC or The Food Network. The Wall Street Journal recently reported on the succ...
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