Viewing Profile: John Sternal
About John SternalJohn Sternal is a public relations professional with an eye for finding a news angle for just about any type of company or product. From mundane products like wallboard to super sexy items like consumer electronics gadgets, he works with companies to identify the right dialogue to get your company involved in the national media spotlight. He has also had client articles published in dozens of industry journals and magazines.
UnderstandingMarketing.com and Sternal Consulting are led by Chrisanne and John Sternal - two professionals with a combined 25+ years helping companies and organizations increase sales and awareness through a variety of techniques. Over the years they’ve both worked with entrepreneurial start-ups as well as some of the largest publicly traded companies in the world.
Latest Posts by John Sternal
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2 New Forms Of Social Media For Small BusinessSmall businesses and entrepreneurs have increasingly been using social media integrated in the marketing and promotional campaigns. But social media for small business is still quite new for a lot of entrepreneurs. There are plenty of small business owners that believe they should be doing social media as a form of marketing and customer interaction. But as The Wall Street Journal points out in th...6 Ways To Increase Your Small Business Rewards Progra...We’ve written on some pretty interesting small business rewards programs here on this blog. We’re always big proponents of small business rewards programs because people love a good deal. What’s more, people love knowing they’re a part of a program where they can be rewarded – for lack of a better word – for their loyalty towards a specific company. The more you shop, the more you save...Small Business Branding Advice For EntrepreneursBranding is ultra important for any small business owner, entrepreneur or even a solopreneur. Some even consider small business branding as the soul of your company since it offers the emotional attachment between a customer and company. I often say branding can reveal the “off the record” conversation two people have with each other when talking about a business. For a small business owner or...Entrepreneurs In Crisis: Don’t Be A TigerBy now everyone reading this blog has either seen or read about Tiger Woods’ press conference where for the first time he publicly apologized for his actions during and leading up to Thanksgiving weekend. If you haven’t watch you can view Tiger’s public statement here. I’ve touched on crisis PR in the past (even on the Tiger Woods issue) and I’ll say it again for the small business and ...Navigating Your Small Business Through RecessionAs a small business owner myself, I understand the worries of small business owners and entrepreneurs during times like these. The most important thing to remember is to not panic. You can make it through business rough patches with the same attitude you use to get through each day: build your brand, provide excellent service to your clients, and always keep your focus. Best tips for small bu...Mobile Marketing Insight For Small BusinessIf you checked out the #smbiz Twitter chat a few weeks back you’ll recall we focused on mobile marketing for small business and entrepreneurs. As we discussed during the chat, this is going to get big in 2010. As reported today in Arlene Satchell’s story in the Sun-Sentinel, Jamba Juice, a nationwide franchise that has nearly two dozen locations in South Florida, has taken to the mobile market...
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