Viewing Profile: John Sternal
About John SternalJohn Sternal is a public relations professional with an eye for finding a news angle for just about any type of company or product. From mundane products like wallboard to super sexy items like consumer electronics gadgets, he works with companies to identify the right dialogue to get your company involved in the national media spotlight. He has also had client articles published in dozens of industry journals and magazines.
UnderstandingMarketing.com and Sternal Consulting are led by Chrisanne and John Sternal - two professionals with a combined 25+ years helping companies and organizations increase sales and awareness through a variety of techniques. Over the years they’ve both worked with entrepreneurial start-ups as well as some of the largest publicly traded companies in the world.
Latest Posts by John Sternal
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I Want To Be In That StoryRight now, arguably the biggest story in the news is the crisis facing Detroit’s “Big Three” auto makers, General Motors, Chrysler and Ford. Every day, there are more stories coming out about the situation facing each of the companies - which have now banded together to try and get public funds as a bailout to the industry. Although we could spend hours blogging about this issue,...Guerrilla Marketing HelpEmbrace the power of street teams. What if you could gather a group of individuals to go out and take your message to the masses? Maybe you don’t have the budget for a nationwide television ad, or maybe you think a direct mail campaign would be just too daunting at this time (although I would argue that nothing is ever too daunting). A highly effective and cost-conscious way of getting your ...How Can I Be A PR Machine?Finding newsworthy topics hidden inside the walls of your company really isn’t as hard as you think. Once you realize how to see the world through the eyes of a PR person, you’ll constantly be coming up with story ideas that are attractive to all kinds of media. First, take a look at your company and ask the simple question, “What is new?”, or “What is going on?” The easiest way to com...What If I Have A Strong Opinion On Something?Maybe you live in a community where some kind of political or social issue is dividing the people. Or maybe an issue affecting you takes place on a national stage. Either way, if you have an opinion on something that has been in the news, you have every right to use some PR skills to write about it and submit your opinion piece to the newspaper. The two main methods of getting your opinion across ...How PR Helps Reporters Do Their JobMost reporters actually need the help of PR people to obtain facts, figures, background information and quotes for their stories. In order for journalists to do a good story, they need both factual information and quotes from people to provide perspective on the topic. Since just about every company has some sort of PR representation, the reporter must work through the PR person to get those fact...The Difference Between PR & AdvertisingSometimes it’s difficult to open up a magazine and see exactly how PR can benefit your business. Clearly, it’s easy to notice the advertisements. And in some magazines, it’s hard to avoid them since they’re on every page. Both PR and advertising work well when used together. People read the articles to get news on a variety of topics, ranging from politics, fashion, health to local events...
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