Viewing Profile: John Sternal
About John SternalJohn Sternal is a public relations professional with an eye for finding a news angle for just about any type of company or product. From mundane products like wallboard to super sexy items like consumer electronics gadgets, he works with companies to identify the right dialogue to get your company involved in the national media spotlight. He has also had client articles published in dozens of industry journals and magazines.
UnderstandingMarketing.com and Sternal Consulting are led by Chrisanne and John Sternal - two professionals with a combined 25+ years helping companies and organizations increase sales and awareness through a variety of techniques. Over the years they’ve both worked with entrepreneurial start-ups as well as some of the largest publicly traded companies in the world.
Latest Posts by John Sternal
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Do People Trust Your Blog?Big coporations like IBM, Apple and Sprint, all have corporate blogs where they discuss everything from new products and services to customer service issues. The problem is, a new Forrester Research report shows that few people actually believe what they read in these blogs, as written by Heather Green in her Business Week column. She says the report found that 16 percent of people following and r...Obtaining Capital for Small BizHaving access to capital and funding is paramount to the lifeblood and success of any small business owner’s survival. With it, the sky’s the limit for putting in place all those great growth plans. Without it, your engine chokes from running out of gasoline. Sometimes, it’s that simple. More importantly, you may need access to capital and funding for some neat marketing plans yo...Are Newspapers Dead?Can you picture a day when there is no print edition of your local daily newspaper? What would you do for your local news? Where would you go to stay updated on what’s happening in your home town? But you’ve got a bigger problem because you’re a small business owner. What will you now do to tell people about your business? The problem is that newspapers, like other suffering busi...Ready For Cyber Monday?Surprisingly enough, retail sales for this year’s “Black Friday” were actually up one percent compared with last year’s annual holiday shopping day. Now all eyes turn to what is known as “Cyber Monday,” where holiday shoppers rush to the Internet to purchase all kinds of gifts for the holidays. Online shopping is now the preferred method of shopping for millions...Black Friday PromotionsToday is Black Friday. With the sluggish economy, every retailer has been salivating and waiting for this day, which is dubbed the busiest shopping day of the year. I would argue that people get into more of a shopping frenzy as we get closer to Christmas. But nonetheless deals are aplenty on this day. All kinds of retailers, including Best Buy, Target and Wal-Mart, all had great deals and extende...Talk To Strangers & Increase SalesAlong with my mom, Rick Springfield was famous for saying “don’t talk to strangers.” I’m here to tell you this is completely bad advice – in the business world. If you don’t talk to (and ultimately get to know) your customers, you’re basically telling the world you aren’t interested in getting more sales. Let’s say you operate a pack and ship store in a small New Jersey town. A w...
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