Viewing Profile: John Sternal
About John SternalJohn Sternal is a public relations professional with an eye for finding a news angle for just about any type of company or product. From mundane products like wallboard to super sexy items like consumer electronics gadgets, he works with companies to identify the right dialogue to get your company involved in the national media spotlight. He has also had client articles published in dozens of industry journals and magazines.
UnderstandingMarketing.com and Sternal Consulting are led by Chrisanne and John Sternal - two professionals with a combined 25+ years helping companies and organizations increase sales and awareness through a variety of techniques. Over the years they’ve both worked with entrepreneurial start-ups as well as some of the largest publicly traded companies in the world.
Latest Posts by John Sternal
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How To Identify Reporters For Your Press ReleaseOne of the most difficult tasks for any PR campaign is to know the right reporter to approach for a press release. Often times you’ve developed a great story with a compelling angle, but now what? You’re pretty sure you think it deserves mention on the television news in the newspaper and even on the radio, but where do you begin to identify the right person to speak with at any of the...Marketing Ideas For Accountants This Tax SeasonThis is a special blog post dedicated to all the highly talented accountants, CPAs and tax attorney lawyers out there. Your work is often valued only right before we all have to file our taxes. Each year, the question I hear most at the beginning of February is, “Do you know a good accountant?” I presume that question will get even more prevalent this year since many people became entr...Newsletter Format Questions AnsweredI received a few emails recently from several individuals looking for advice into developing the right newsletter format for newsletters they were tasked with launching. They each had several great questions regarding newsletter design so I figured it would be good to discuss with all of the Understanding Marketing community. For most people, starting a newsletter or enewsletter can be a very inti...Email Marketing Tips Entering 2009The holidays are now behind us and it’s time to start getting to work on your 2009 marketing campaigns. Depending on your business, there are some very important areas of promotion for you to have on your radar in the first quarter of 2009. A few marketing highlights include the Presidential Inauguration, Super Bowl, Valentine’s Day, and yes, the beginning of spring in March. If any of...How To Get Noticed By A ReporterHaving a difficult time getting noticed by reporters you’re targeting for your PR campaign? Here are a few proven ways to win them over. And the best part is it won’t cost you much money to do it. Like just about everyone else, reporters get flattered when YOU notice THEM. They like it when someone reads their stories in a newspaper like The New York Times, a magazine, or even on telev...Small Business Marketing Better Online or Offline?As a follow up to the earlier blog post about 2009 New Year’s Resolutions, have you given any thought as to whether your 2009 marketing efforts should be based on tactics used via the Internet (Online), or tactics used without the Internet (Offline)? Every small business should have a Web site. No discussion on that one. Even seniors in their 70s and 80s are using the Internet and have been ...
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