Viewing Profile: John Sternal
About John SternalJohn Sternal is a public relations professional with an eye for finding a news angle for just about any type of company or product. From mundane products like wallboard to super sexy items like consumer electronics gadgets, he works with companies to identify the right dialogue to get your company involved in the national media spotlight. He has also had client articles published in dozens of industry journals and magazines.
UnderstandingMarketing.com and Sternal Consulting are led by Chrisanne and John Sternal - two professionals with a combined 25+ years helping companies and organizations increase sales and awareness through a variety of techniques. Over the years they’ve both worked with entrepreneurial start-ups as well as some of the largest publicly traded companies in the world.
Latest Posts by John Sternal
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Why Small Business Should InsourceA buzzword you’ll be hearing more and more about in the coming weeks and months is “insourcing.” With the recession kicking into high gear, companies of every size will turn towards insourcing to help lower costs. The theory mirrors the same principles of multi-tasking, where people take on non-traditional roles to save costs on services provided by vendors not affiliated with th...Where To Turn For Small Business AnswersSmall business, entrepreneurs and start-ups are all an extremely critical part of the American economy. No, it’s much bigger than that. They’re all a big part of the global economy. It’s estimated that small business represents more than half of the American workforce. Clearly, small businesses provide an enormous amount of jobs for people who then go out and spend a portion of t...When A Small Business Needs To ApologizeThings happen. In fact, sometimes things go wrong in a very bad way and in a hurry. All around us today we see examples of people and companies that flat out mess up and everyone knows they messed up. Examples include several of the large banks that scammed people out of money through the housing mortgage fiasco. If you’re a baseball fan you see examples of this in the steroid allegations, w...When Should You Do PR?A friend of mine who owns a small business recently sat down with me to talk about the new PR Toolkit. He understands how PR can help him get more exposure for his business. He’s even seen immediate results through increased traffic in his store with customers saying they read about him in the newspaper. But his biggest question by far was in regards to how often he should be doing PR. At on...How Customer Loyalty Repels RecessionDuring this recession, the most important thing you must do is protect your existing customers. Small business has plenty of obstacles to deal with, such as staying on good terms with your bank, finding new customers, having to cut staff (but hopefully not) and, of course, healthcare issues. But your existing customers are yours. You must protect them at all cost, if necessary. That’s why cu...How PR Makes Your Company Look BiggerA leading reason why so many small businesses decide not to attempt to get publicity for their company is because they feel they’re too small to participate in a news story. Most small business owners feel there is no reason why a reporter would be interested in speaking to them. It’s good to have some sort of publicity plan, even if it’s a few small ideas for a publicity stunt. ...
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