Viewing Profile: John Sternal
About John SternalJohn Sternal is a public relations professional with an eye for finding a news angle for just about any type of company or product. From mundane products like wallboard to super sexy items like consumer electronics gadgets, he works with companies to identify the right dialogue to get your company involved in the national media spotlight. He has also had client articles published in dozens of industry journals and magazines.
UnderstandingMarketing.com and Sternal Consulting are led by Chrisanne and John Sternal - two professionals with a combined 25+ years helping companies and organizations increase sales and awareness through a variety of techniques. Over the years they’ve both worked with entrepreneurial start-ups as well as some of the largest publicly traded companies in the world.
Latest Posts by John Sternal
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How To Get An Editorial In The NewspaperHave you ever wondered about how to get an editorial in the newspaper for your business? Getting an editorial in your favor is quite tricky because rarely are they ever promotional. In addition, you have to convince the editorial board, made up of several journalist professionals, not just one reporter when going after a regular story. Oh and one other thing, don’t count on the editorial promoti...How Can I Get My Small Business On CNN?Have you ever watched a CNN or Fox News Channel report on a small business or entrepreneur talking about his or her company? Readers ask all the time how can I get my small business on CNN? If you’re a regular reader of this blog you’ll know what I’m going to say next: Do you know that you CAN get that kind of coverage? All you have to do is really understand two very important things. We co...How To Use Photos In Small Business PRAre you an entrepreneur looking for new ways to use photos in small business PR efforts? Check out this list of useful tips that explain how to use photos, images and illustrations to obtain publicity for your small business. First, a quick story on the use of photos, which can make a good PR opportunity really great. I worked with an advocacy company that was once involved with drilling sites for...How To Get On A Talk Radio ShowDoes your small business have something to add to an issue currently being discussed in the news? How about going on a talk radio show to get your message out. There are a lot of great radio talk shows on the air that are constantly looking for guests on a variety of topics, yes, even political shows. From gardening shows to national business shows, the producers and on-air talent are more than ha...23 Ways To A Better Feature Press ReleaseMost people think a press release is supposed to be about news that is happening at the moment because something is being announced (a new executive at the company, new product launch, how much money the company made). But did you know that a press release can also be used to tell a story that is considered more “evergreen” – an angle that reads almost like a feature story. In the PR Toolkit...Best Day To Send Marketing EmailsThis is the story of two different entrepreneurs, both employing different small business email marketing strategies to drive profits with current customers and reach new ones. Why are the email marketing strategies different? Simple. Their customers, they have found, tend to check email at different times during the week and they’ve spent long hours figuring out the best day to send marketi...
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