Viewing Profile: Chrisanne Sternal
About Chrisanne SternalChrisanne Sternal has 12 years of experience in creative design, and has managed marketing, emarketing and lead generation programs for companies in a number of industries, including hospitality, travel, technology, consumer goods and B2B. She excels at working with marketing professionals and business owners to find the right marketing initiatives while working within a budget framework that demands optimum ROI.
Chrisanne became an entrepreneur and small business owner in April of 2008, when she left the corporate world to become a consultant and create UnderstandingMarketing.com.
UnderstandingMarketing.com and Sternal Consulting are led by Chrisanne and John Sternal - two professionals with a combined 25+ years helping companies and organizations increase sales and awareness through a variety of techniques. Over the years they’ve both worked with entrepreneurial start-ups as well as some of the largest publicly traded companies in the world.
Latest Posts by Chrisanne Sternal
-
What Do You Want To Know?We are here to help you with all of your marketing and public relations questions. We know how intimidating it can be to want to start doing marketing but not know how to get started. Marketing, PR, social networking, email marketing, direct mail, newsletters, customer loyalty programs, Web sites, blogs - these are all things you should be doing. But you’re a business person - not necessaril...Anyone Can Create a Blog And Create TrafficStarting your own blog doesn’t have to be as intimidating as you think. Like many types of new marketing (email, social media, et al), it’s easy to feel like you’re the only one who’s not blogging. But with a little help, you’ll soon find yourself giving others some advice. I’ve had a great experience with Wordpress and setting up this blog/website (www.understa...The Costs of Printing a PostcardOnce you’ve got your postcard or direct mail piece designed you’ll need to get it printed and have it mailed. There are several different things to consider when printing a direct mail piece. When contacting a printer you will need to tell him the following: • What size is your direct mail piece? • If it folds, they will want to know the size before folded and after it’s fold...Using Social Networking for BusinessThere are many Online Social Networks out there that can put you in touch with hundreds, thousands and even millions of people for free. For example, MySpace has almost 250 million users while Facebook has 124 million. Many companies have created pages on MySpace and Facebook to interact with clients and prospects. These sites can be helpful if your company is B2C (Business to Consumer). What do...How to Create a PostcardThere are many services online that will allow you to create a postcard and have it printed. They usually have very low prices because they deal with large quantities. For companies trying to save money these services can be a great option, however you get what you pay for. Generally you can’t do a lot of customization. The designs available or the custom designs provided may not be what you wer...What is Direct Mail?Direct mail is any promotional item that gets mailed directly to your prospects or customers. It can range from a postcard to a letter in an envelope. It can be a catalog or brochure. It can even be a promotional gift in a box. Direct mail is a very effective form of marketing because it gives you a chance to get your message in front of your target. Literally. Your audience holds your message in ...
SearchRSSBlogroll- 50 Social Sites You Should Be On
- Chrisanne on LinkedIn
- Chrisanne on Twitter
- Google Keyword Tool
- Hubspot Website Grader
- Inspired Startup
- John on LinkedIn
- John on Twitter
- Killer Startups
- Our Facebook Page
- Search Engine Guide
- Search Marketing Insights
- SEO Blog
- Small Business Trends
- Startopolis.com for Startup Stories
- The Franchise King
- Winmark Business Solutions
- WordPress Plugins
Recommended Reading
Copyright © 2009 Understanding Marketing
