About UnderstandingMarketing.com
The majority of small businesses realize the importance of marketing and PR in today’s ultra-competitive environment. They know the key to success is driving awareness and engaging with their customers in a way that enhances their brand. But they also know that margins can be razor thin and they typically don’t have the budget to hire an expensive marketing/PR agency to create exciting campaigns that increase the bottom line. So where can they turn for answers in creating and implementing marketing and PR programs that deliver results?
That’s where UnderstandingMarketing.com comes in.
UnderstandingMarketing.com provides a wealth of “Do-It-Yourself” marketing and PR information and advice to small businesses in every industry so that they can remain competitive and also realize tight budgets. The Web site helps by providing how-to advice on everything from traditional marketing like direct mail and loyalty programs to today’s more complex social marketing opportunities found on Facebook and Twitter. What’s more, downloadable resources like the PR Toolkit help small businesses with public relations advice so they can grow their business through increased media exposure without having to retain a top PR agency for tens of thousands of dollars. UnderstandingMarketing.com gives you the tools you need to grow your business with marketing and PR.
Founders
John Sternal is a public relations professional with an eye for finding a news angle for just about any type of company or product. From mundane items like wallboard to exciting products like consumer electronics gadgets, he works with companies to identify the right dialogue to get their company in the national media spotlight. John has also had client articles published in dozens of industry journals and magazines.
Chrisanne Sternal has 13 years of experience in creative design and marketing. She has managed marketing, emarketing and lead generation programs for companies in a number of industries, including hospitality, travel, technology, consumer goods and B2B. She excels at working with business owners to find the right marketing initiatives while working within a budget that demands optimum Return On Investment.
About Sternal Consulting
Whether you’re a small business owner or a marketing executive of a Fortune-500 company, Sternal Consulting can improve your marketing. Although the two companies may deploy different strategies, both want similar results – proven marketing programs that engage specific audiences with the ability to see how your tactics are working.
Sternal Consulting is led by Chrisanne and John Sternal - two professionals with a combined 20 years helping companies and organizations increase sales and awareness through a variety of techniques. Over the years they’ve both worked with entrepreneurial start-ups as well as some of the largest publicly traded companies in the world.
Specialties
Email, Online Advertising, Direct Mail, Websites, Blogs, Public Relations, Press Releases, Social Marketing, Search Engine Marketing, Search Engine Optimization, Landing Pages, Marketing Strategies, Communication Plans, Branding, Print Advertising, Segmenting, Testing, Measurement of Promotions, Loyalty, Production of Printed Collateral, Power Point Presentations, Call Center Integration, Fulfillment, Database Management and Marketing Budget Plans
