New “PITCH” Series Helps Entrepreneurs Get Small Business Public Relations Coverage.
“Publicity Ideas That Create Headlines”
Entrepreneurs creating their own small business public relations pitches for the media sometimes need a little help seeing the opportunity. UnderstandingMarketing.com, an online resource that offers small business marketing and public relations advice, announces it has started “PITCH” – Publicity Ideas That Create Headlines. PITCH is a series where specific PR pitch opportunities will be published each week and month, giving small business owners a chance to adapt their own pitch to a current event making local or national headlines. The series was born out of the PR Toolkit For Small Business, which is a resource designed to help entrepreneurs and small business owners have success doing their own public relations.
Beginning in January, UnderstandingMarketing.com launched its monthly small business public relations PITCH series where 27 PR opportunities tied to specific events were published on the blog to help entrepreneurs generate press coverage. The online resource also launched a more focused weekly PITCH series highlighting six stories currently in the news and impacting the small business community. UnderstandingMarketing co-founder John Sternal, with nearly 20 years of PR experience, will spearhead the effort making sure entrepreneurs have information to help them create stronger, more relevant pitches to members of the local and national media.
“The PITCH series will benefit small business owners who need a little help crafting effective pitches but will also help reporters who are inundated with story ideas that just don’t hit the mark,” said Sternal. “This new PITCH series will help entrepreneurs tie important and timely current events on a local or national level, ultimately helping them develop publicity ideas that create headlines.”
The monthly tips will be published at the beginning of each month and the weekly tips will be published ahead of each week. PITCH tips will run the gamut, with ideas such as January being National Oatmeal Month to more hard-news ideas such as ways to be a part of the GOP primary story lines in New Hampshire.
Give our new monthly and weekly PITCH tips a try for your small business public relations. And as always, visit UnderstandingMarketing.com and share feedback with us. We want to know how any of the tips provide you with PR success for your small business.
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I am a real estate broker that covers the 21 counties in New Jersey. I deal with small to very large ventures in commercial real estate. I also deal with international funding resources for same and residential projects. Looking for any assistence possible from all sources
I would like to know any present and upcoming resources or special programs I may obtain for free or other options.For this widely spead coverage I need to network with all possible interested parties.
Hi Kenneth, thanks for writing. There are lots of great blog posts here you can check out for free that offer some great resources. The first thing I’d ask you is what are your differentiators from all the other realtors out there? What makes you different? Next, what insight do you have in the market that other realtors do not? If you can answer these questions with some compelling angles you are well on your way to building a PR campaign for your local media.