As entrepreneurs continue to kick around some world cup marketing ideas for small business, the rest of the world wakes up on Friday awaiting the start of the global four-week soccer tournament.
Allison Ross of the Palm Beach Post blogged about specials, deals and promotions at local small businesses in and around South Florida. You already know about Tucci’s Pizza free food deal, so here’s a run down of several others, courtesy of our friend, Ms. Ross:
Gol! The Taste of Brazil, a Delray Beach Brasilian eatery is offering some tasty goodies every time Brasil or USA scores a goal.
Taverna Opa, a popular Greek restaurant/bar in the heart of Palm Beach will reward you with a free shot of Dos Lunas tequila every time your team scores (but you must be wearing your team’s jersey).
Wowies Sports Grill in Boca Raton seems to have gone all out in their World Cup marketing efforts. Not only are they offering food and drink freebies via a coupon, but they’ve also teamed with Major League Soccer Talk, World Cup Buzz and EPL Talk to claim their bar as the “official” viewing place for World Cup games.
On a larger scale, Bruce Horovitz of the USA Today writes about global brands competing for the most online and social media buzz surrounding the games. One social media monitoring firm believes Nike has the edge, capturing 26 percent of all social media marketing buzz. Nike’s “Write the future” advertisement has been a smashing success on YouTube.
Bruce also talks about how many of today’s big brands have relied on social media to generate online buzz across various communities, such as Facebook, Twitter and other video sharing sites. Clearly, there is still a fantastic opportunity for entrepreneurs to follow this strategy and take advantage of World Cup marketing ideas for small business by making its own online video and distributing through a social media community.
What are your small business World Cup marketing ideas and examples? Keep them coming!
{ 5 comments… read them below or add one }
Marketing is getting more and more ’strong willed’. I can’t wait to see what it is like over the next generation. People will be so bombarded.
The Nike “Write the Future” campaign is a total ambush campaign. I often wonder why Nike spends so much money on athletes (LeBron, Tiger Woods) but then they ambush events like the Olympics (Niketown) and FIFA World Cup.
I like the smaller brands mini ambush but I can’t buy into the Nike one.
I know you are talking about small businesses and marketing but it is still ambush. I don’t mean to wreck the post.
Jamie thanks for the comment. I don’t think you’re capable of wrecking any of my posts lol! I have my own thoughts on Nike’s marketing strategy, especially as it relates to events like the World Cup. True, Nike’s a much larger brand so it’s not specifically targeted to this blog, but it’s marketing nonetheless which makes the conversation relevant (and one that small business can learn from). For me, it will be interesting to see if Nike is pushing soccer six months from now (when America is focused on the “other” futbol). Alas, we already know the answer to that one.
I love it, and i love this whole site. every post is so well written and easy to understand.
Thanks very much, Lester.