We’ve been getting lots of feedback on small businesses planning marketing campaigns and promotions surrounding the World Cup this month. The soccer tournament is expected to rival that of the Super Bowl, which is annually among the most watched television sports events in the world. The World Cup will span several cities in South Africa during four weeks of play.

For a small business owner or entrepreneur, the World Cup presents a great chance to target customers that are sports fans. But because the tournament will be as much of an event as a sporting event, with all kinds of parties spinning off all over the world, even non-sports fans and people who don’t watch much soccer will get caught up in the excitement.

For these reasons, the World Cup presents a marketing bonanza for companies that target soccer fans and those that don’t follow any sport but want to be involved in the excitement.

Tucci’s Pizza in Boca Raton (Fla.) is a great example of offering up some World Cup promotions. Tucci’s will be hosting live World Cup pizza parties during games, including free food for patrons of the restaurant. Tucci’s is a popular pizza restaurant in the Palm Beach area and they realize the importance of marketing during events such as the World Cup.

Tucci’s will also be promoting their events through social media marketing on Twitter and Facebook.

What kind of marketing will your small business be doing during the World Cup?