Here’s yet another example of how today’s technology can drastically improve your email marketing for small business. Are you leveraging your Web site to offer a virtual tour to showcase your products and services? Virtual tours can be a great way to bring your showroom to your customers, rather than worrying about bringing customers to your showroom. This strategy has been working for home builders and can work for small business as well (with a little investment).
The great thing about virtual showrooms is that they’re easy to integrate into other marketing strategies, especially social media. You can house your virtual tours on your Web site or blog, but you can also post them on a social media Web site
Naturally, there will be a cost associated with developing a virtual showroom. After all, if it sounds like it may be cost prohibitive, you’ll have to weigh all of your budget options. However, if you shop around you may be able to find a freelance designer on Craigslist, or hire a company like Focus360 to develop one for you. If you’re panicking about the decision, simply compare the cost of putting up a virtual showroom with the cost of getting a sufficient amount of people into your brick and mortar showroom. For some, this will be a no brainer decision while for others it may be a more difficult decision.
Finally, let’s discuss the implications on your email marketing for small business opportunities. If you’ve been in business for a while, you already know the importance of sales prospecting and leads generation. A virtual showroom can do wonders for increasing the amount of leads you can capture to ultimately beef up your existing email marketing campaigns.
Home builders are able to place virtual showrooms on their Web sites, allowing people to navigate through and familiarize themselves with the products, services and options made available by the builder. If you want your customers to see something and let the visual representation do much of the selling for you, it’s critical to give them plenty of visual stimulation so that you can increase your sales conversions.
To integrate even more deeply with your email marketing, be sure to promote it on any relevant landing pages to drive more traffic. Also consider blogging about it to get others involved in the virtual tour (maybe hold a contest to have people spot things on your showroom that are out of place?). And of course, build virtual tour visits into your loyalty program where the more you view the tour the bigger reward or incentive a person has when making a purchase.
Have you tried using a virtual tour on your company’s Web site? What were the results?
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