Next time you design a small business promotional flyer for your company use these guidelines to help in your design and promotional efforts. Restaurants, retailers, dentists and many other small businesses can take advantage of promotional flyers since they’re a great way to get the attention of your target audience. What’s even better is the fact that anyone can design a promotional flyer, w...

Most people think a press release is supposed to be about news that is happening at the moment because something is being announced (a new executive at the company, new product launch, how much money the company made). But did you know that a press release can also be used to tell a story that is considered more “evergreen” – an angle that reads almost like a feature story. In the PR Toolkit...

This is the story of two different entrepreneurs, both employing different small business email marketing strategies to drive profits with current customers and reach new ones. Why are the email marketing strategies different? Simple. Their customers, they have found, tend to check email at different times during the week and they’ve spent long hours figuring out the best day to send marketi...

It used to be that content was the most important part of your small business press release. More specifically, the first paragraph was always the center of attention because that’s traditionally where you answered the “4 W’s” – who, what, when, where (leaving the balance of the release to answer why and how). But a funny thing happened on the way to the inverted pyramid. To be blunt, it...

The following is a list of guidelines and rules that can be used to help entrepreneurs collect, develop and use customer testimonials in their small business marketing. It’s important to use testimonials the right way because it’s definitely frowned upon to use a testimonial in a misleading way. Ask for testimonials: Don’t be shy about asking for a good testimonial to be used in your...

As we enter the last week of March it’s time to look ahead to April to identify the small business public relations opportunities and possible story ideas for entrepreneurs. We talk about the importance of seasonal holidays and timely angles in the PR Toolkit for Small Business, so each of the following topics are angles that are relevant to April in short term planning. Use these ideas to help ...