Branding is ultra important for any small business owner, entrepreneur or even a solopreneur. Some even consider small business branding as the soul of your company since it offers the emotional attachment between a customer and company. I often say branding can reveal the “off the record” conversation two people have with each other when talking about a business. For a small business owner or entrepreneur, a reputable brand can be extremely important. Additionally, a brand is important from a design perspective because it visually connects a person with a company.

Carla Young knows all about branding for entrepreneurs. She’s the founder of MomeoCommunity.com and CEO of MomEO Magazine, a fantastic resource for mom entrepreneurs (mompreneurs). To help share some of her wisdom and insight on small business branding, Carla will be the special guest on the February 23 #smbiz Twitter chat (8-9 p.m. ET). Join Carla Young as she navigates us through the world of branding for small business and entrepreneurs by offering wonderful insight and sharing some expert tips. She’ll even share some tips on how to start branding your own business, whether you’re an online company, a small company that’s been around for a long time, or if you’re an entrepreneur just starting out and working from your home. In both cases, it’s important to have a strong brand identity in front of your customers.

The #smbiz Twitter chat takes place each Tuesday night from 8-9 p.m. ET and gives small business owners, entrepreneurs and solopreneurs a chance to network and learn from others on a variety of business-related topics.

Entrepreneurs should know there are several different areas that go into building a brand, including the design of a logo, advertising, slogans and, of course, all the intangibles that take place behind the scenes. Yes, even things like customer service go into branding because it can affect how a person or customer thinks about a brand through their experiences.

An important rule in small business branding is to avoid trying to position your mission as being everything to everyone. Coca Cola produces delicious soft drink beverages. They don’t also produce laundry detergent. Burger King is known for their flame-broiled burgers. They don’t also make aluminum siding. Knowing this, what’s your company’s position? What do you bring to the table? What are you going to be the best at?

Join the #smbiz chat on Tuesday, February 23 from 8-9 p.m. ET. Carla Young will talk about all of this and more, and you’ll have your chance to ask her questions about branding.