Are you an entrepreneur on the hunt for some great ideas on how to do email marketing for small business? Sometimes the best ideas can be found by monitoring the online and digital marketing strategies of some of today’s leading magazine publishing groups. Print magazines, as you may know by now, have been struggling with circulation and advertisers over the last 24 months because of a highly co...

Q: I have a question as it relates to my small business public relations efforts. I received a media kit from a leading magazine and it contained something called an editorial calendar. Can you explain what that is and how I can use it to help get some publicity for my company? Dianne in Tampa, Fla. A: Hi Dylan, thanks for the question. And it’s a good one since we’ve received comments and que...

Small businesses and entrepreneurs have increasingly been using social media integrated in the marketing and promotional campaigns. But social media for small business is still quite new for a lot of entrepreneurs. There are plenty of small business owners that believe they should be doing social media as a form of marketing and customer interaction. But as The Wall Street Journal points out in th...

We’ve written on some pretty interesting small business rewards programs here on this blog. We’re always big proponents of small business rewards programs because people love a good deal. What’s more, people love knowing they’re a part of a program where they can be rewarded – for lack of a better word – for their loyalty towards a specific company. The more you shop, the more you save...

Branding is ultra important for any small business owner, entrepreneur or even a solopreneur. Some even consider small business branding as the soul of your company since it offers the emotional attachment between a customer and company. I often say branding can reveal the “off the record” conversation two people have with each other when talking about a business. For a small business owner or...

By now everyone reading this blog has either seen or read about Tiger Woods’ press conference where for the first time he publicly apologized for his actions during and leading up to Thanksgiving weekend. If you haven’t watch you can view Tiger’s public statement here. I’ve touched on crisis PR in the past (even on the Tiger Woods issue) and I’ll say it again for the small business and ...