Here’s a good story about an entrepreneur using small business online marketing ideas who found a great niche and is now utilizing the Internet to “grow her footprint” in business. Diana Vanover is a woman with big feet. She always found frustration when trying to locate comfortable and stylish shoes in her size because few retail stores actually carry them. So she set out to create change.
While pursuing her MBA and playing on the women’s college basketball team she stumbled onto an idea to carve out a business niche in shoes for women with larger feet. In business for a few years now, Diana’s a rising entrepreneur and has been acknowledged by Entrepreneur magazine for her business acumen.
What’s more, Diana utilizes the Internet to grow her operations through lots of small business online marketing ideas. She utilizes a live chat feature on her Web site for customer service, and each person gets a coupon when they use the service, which is a great loyalty program strategy. She’s also launching an iPhone application (app) that entices people with available sizes, styles, promotions and new colors. She also uses Facebook, Myspace, LinkedIn, YouTube and Twitter for marketing her shoes and connecting with her customers.
Is your story similar to Diana’s? Leave us a comment below!
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Hi John, what a great story. The internet creates so many possibilities for niche business to become big business. The reality is that small business doesn’t need to stay small if you engage online. Keep up the good work. Regards, Niall