Here’s a guest column for UnderstandingMarketing.com that offers tips to help you overcome writer’s block for creative ideas and writing. Does a blank screen give you the shivers? Do you dread writing projects? That dread leads to a lot of time-wasting procrastination. If you’re like most people, first you clean your desk, confirm appointments, check e-mail—anything but start that ...

The following UnderstandingMarketing.com column illustrates how one person has been successfully using guerrilla marketing tactics to promote a self-published title. When it comes to marketing my new book it has been guerrilla marketing all the way.  I did not have time to wait for others to validate what I had to say or give permission for my writing, so I self-published and planned how I was go...

Have you recently started a small business or entrepreneurial venture based solely on a hobby? In other words, do you have a hobby that you completely love and have turned it into a business? If so, seems you’re not alone. Small Biz Labs talks about a new research report from Intuit indicating more entrepreneurs are turning into “do-it-yourselfers” and DIY hobbypreneurs. All kind...

More and more small businesses are realizing that survival is a team sport. Small businesses have a unique opportunity to share customers in an increasingly competitive market. Here are 5 steps to make their customers your customers and increase sales for everyone. 1. Find a complimentary business. Two florists will have a hard time sharing customers. One will win and one will lose. However, a flo...

If you watch “60 Minutes,” you know the pressure a company or person feels when it’s under media scrutiny.  But crises don’t just happen to big companies, they can also happen to small business.  An accident at the business site, a disgruntled employee reveals unflattering details about the business, or a customer complains about the company’s products or services will often bring a re...

Following is a chat recap of the #smbiz small business Twitter chat on the topic of working from home. If you work at home or if you’re thinking of working from home, make sure you read this to get some great advice. @smbiz Q1 If ur going to work from home, what are things to take into consideration ppl may not have thought about? #smbiz @getresults A. 1. Of the 3 success elements \’96...