Still unsure of how a creative press release can help your small business? Look no further than Sweet Soaps, a customized soap-maker (and small business) that embeds images onto bars of soap. The owner, Ellen Cagnassola, has just finished a banner year in 2009 in which she experienced an incredible amount of growth due in large part to public relations and social media.
But here’s the thing. Ellen does her own PR and her own social media. She hasn’t hired any agencies or freelancers to handle her PR. No one knows her company - nor her value proposition - better than her. That, combined with the fact that she’s learned how to get creative with her marketing, means she’s well equipped to do her own PR and social media. What’s more, she’s exactly the type of entrepreneur we write about here on UnderstandingMarketing.com.
Not long ago Ellen came up with a crazy yet funny idea for her soaps. She created Bacon Soap. Yummy, right? Let’s just say her profits are now like bacon - sizzling. And her marketing is even hotter.
Ellen developed a mini PR campaign around her Bacon Soap and packaged it up for Valentine’s Day. She created the “I Feel Like Bacon Love” kit, wrote her own press release and sent out to magazines and reporters whom she researched ahead of time. Wouldn’t you know it, Cosmopolitan Magazine, one of today’s leading magazines for women, will publish a piece on her Bacon Soap and kit for the June issue. Look for it.
Congrats to Ellen and SweetSoaps.com. She’s an inspiration to the millions of entrepreneurs and small businesses out there that are passionate about something - anything - and are turning their passion into a real thriving business.
What’s your passion? And how are you being creative to market it?
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