Pink Glove Dance Video Goes Viral

Have you seen the pink glove dance video making it’s way around the Internet? We’re posting the pink glove dance video here for two reasons:

1. It’s another great example of guerrilla marketing at its finest and an example of how a video can go viral.

2. We’re always big proponents to talk about raising awareness to help battle breast cancer.

The video is a wonderful example of how a person, group of people or company can take advantage of the Internet’s ability to promote something on a large scale. Although this video was produced with some thought behind it, any small business or entrepreneur is capable of producing a video on a whim, having it seen by millions of people and then getting all kinds of publicity. The pink glove dance video also helps that it’s a feel-good message. Other people in the news lately haven’t had such luck on the positive publicity front.

Here’s a clip of CNN reporting with a few snippets of the video itself.

Here are a few other resources to help you develop a video for guerrilla marketing:

How to Make Money with YouTube

Guerrilla Marketing Weapons: 100 Affordable Marketing Methods (Plume)

Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

What are your thoughts?

Tagged as: breast cancer, Guerrilla Marketing, guerrilla video, pink glove, pink glove dance, small business guerrilla marketing, small business video, Viral Marketing, viral video