Have you seen the pink glove dance video making it’s way around the Internet? We’re posting the pink glove dance video here for two reasons:

1. It’s another great example of guerrilla marketing at its finest and an example of how a video can go viral.

2. We’re always big proponents to talk about raising awareness to help battle breast cancer.

The video is a wonderful example of how a person, group of people or company can take advantage of the Internet’s ability to promote something on a large scale. Although this video was produced with some thought behind it, any small business or entrepreneur is capable of producing a video on a whim, having it seen by millions of people and then getting all kinds of publicity. The pink glove dance video also helps that it’s a feel-good message. Other people in the news lately haven’t had such luck on the positive publicity front.

Here’s a clip of CNN reporting with a few snippets of the video itself.

Here are a few other resources to help you develop a video for guerrilla marketing:

How to Make Money with YouTube

Guerrilla Marketing Weapons: 100 Affordable Marketing Methods (Plume)

Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

What are your thoughts?