If you’re feeling the pinch of reduced cash flow and overwhelming choices in the marketing of your business, it can be easy to overlook the simple things you can do to improve your positions. One of those simple things is taking some time to think about your marketing mindset. I am not referring to positive thinking, though that does have its place in most successful business operations. In ...

Many would-be entrepreneurs often consider opening up their own small business because of the great rewards that come with being your own boss. In other cases people consider opening a franchise business, like SubWay or Smoothie King where they still get to be their own boss but they get the backing of a large corporation to help support them. Today’s question is, do you think now is a good ...

What is the relationship between social media and PR? A lot of buzz and chatter is going around about this question. Social media is an exciting new prospect. I noticed that a lot of social media also seemed to fall into the “PR” category. As a PR expert, I’d like to introduce you to the next level and present a new idea – Hybrid PR. Social media is a great way to supplement your PR an...

Are you thinking of working from home or are you already working from home as your own small business? If you fall into this category then you’ll want to log in to the #smbiz Twitter chat with Michele Mattias and John Reddish as our special guests. They’ll be offering tips and answering questions for people who want to work from home and those who are already working from home. Here ar...

The Internet and cable television make it easy for entrepreneurs and small business owners to find case studies of others who seem to have grown successful overnight. Although it’s no longer in production, Donny Deutsch had a show about entrepreneurs called, “The Big Idea.” On this show we watched story after story of people who found success and whom we could learn from. I, alon...

Small business owners and other entrepreneurs working on DIY PR projects for their companies often find that press releases can yield great rewards through increased media exposure for their companies. During the process of sending out a press release, though, you may encounter plenty of reporters who are too busy to drop everything for you story. When this is the case, we offer these small busine...