Millions of small businesses are turning to PR to promote their business because it has the tendency to be considerably more affordable compared with traditional marketing and advertising. What’s more, press releases help attract the attention of reporters who then write stories on companies, providing valuable third-party endorsement for businesses. And since today’s press releases can be optimized, you can have press releases appear when everyday people conduct Google keyword searches, meaning you can use press releases to promote your company directly to prospective customers.

More Affordable: Traditional marketing and advertising costs can run well into the thousands each month, depending on the breadth of your outreach. Press release marketing, though, only needs to be a minimal budget investment because of the resources available today. In fact, the largest investment involved with press release marketing comes in the form of creative juices. Check out cost-effective press release writing services that can help you accomplish your goal of a compelling release on a shoestring marketing budget.

Third-Party Endorsement: The great by-product of a press release is that a compelling angle can often lead to plenty of pickup from the news media. When a reporter takes your release and writes a story, people see an elevated level of credibility compared with advertising. There is great marketing power in a news story because it comes from a reporter talking about you, not you talking about you. In today’s era of consumer reviews, savvy shoppers often see right through traditional advertising. But a reporter-driven story picked up from a press release can deliver great credibility for your company.

Google Searches:

Example of a press release appearing in a Google search. When people want to inquire about anything today they look to a search engine like Google. Look at the search conducted using the popular keyword “arthritis remedy” in this photo. You’ll notice Flexcin’s press release comes up on the first search page above the fold. This is prime real estate for any search. The company received numerous calls requesting information after this press release went out.

Click here to learn how this kind of a press release could work for your company. You can also download this PR Toolkit to show you how to get reporters to write stories on your company. Put the power of PR to work for you.

What kind of press releases have developed into great coverage for your small business? Tell us about it here.