I found this guerrilla marketing idea and wanted to share with all the small businesses out there that needed a creative jolt to their guerrilla marketing thinking. Here’s a neat idea put on by Mentos. This tactic shows a cutout of kids and people blowing gum with the Mentos logo clearly marked on the bubble once it is fully inflated. The bubble gets its air source from the ground duct (anyone who’s been in New York City, for example, knows how hard these ground ducts blow especially in the winter).
Guerrilla marketing tactics are best when they’re executed in a very simple format. Notice the number of people and bystanders that are taking their own videos of the bubble. Many of these people will most likely use their mobile devices to the email the photos and videos to their friends or place on their social media networks. This process turns a good guerrilla marketing tactic into a great viral marketing tactic.
There are all kinds of different ways to launch a guerrilla marketing tactic. But remember to always make sure it doesn’t backfire on you. There have been all kinds of situations recently where people have tried to do crazy stunts to get their 15 minutes of fame. In these cases the negative publicity can far outweigh any possible media attention for you or your company.
What kinds of guerrilla marketing tactics have you done recently? Tell us about it here!
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Great interactive idea! For me, Guerrilla Marketing is a launchpad for proverbial rockets: Each has a specified purpose and, when launched, continue to do their own thing. What’s important isn’t to wait around to see how the mission goes. You need to immediately begin preparing that next rocket, with a new mission. And - if you’re really adept - I believe that traditional marketing, for small companies, in the long term, can often be avoided entirely.
- Heath D. Alberts, C.E.O. - Digital Ninjas Media, Inc.