Looking for a great way to generate some priceless publicity for your company? Breaking a world record and getting your achievement (and company) into the Guinness Book of World Records is always a good idea.

Concord (NH)-based Nonni’s Italian Eatery was successful in its efforts to break the world record of the largest meatball ever made. Matthew Mitnitsky, owner of the restaurant, was boasting with pride when his 222.5-pound whopper of a meatball was authenticated after being weighed by state officials. It’s a pretty good bet this feat has put Mitnitsky, and his restaurant, on the map. Stories in newspapers all over the world picked up the accomplishment leading to millions of dollars in advertising exposure for the local Italian eatery. The previous record was a 198.6-pound meatball.

As an extra publicity tip notice the special Web site Nonni’s started to support their efforts to break the record. Also check out this article highlighting other famous publicity stunts.

We talk about how your company can develop creative ideas such as this one in our PR Toolkit. It’s a valuable resource and a great way to help you think creatively. The PR Toolkit also offers great tips to help you approach leading media and reporters with your story to get even greater success for publicity. Make sure you download your copy today.

What kind of publicity stunts have you done for your small business? Let us know here by leaving a comment.