Relationship-Based Marketing for Small Businesses Small businesses often have the challenge of growing customers without advertising dollars. Relationship-Based Marketing can be a cost-effective way to grow business. The old saying, “’Word of mouth is the best form of advertising,” is true now more than ever. Below is a four-step process: 1. Define what you do and what differentiates you fro...

We here at UnderstandingMarketing.com hate to pile on to all the talk surrounding Tiger Woods and his “accident” that occurred during the Thanksgiving holiday. But since it could potentially be small business PR help and a case study that entrepreneurs can learn from, we’ll have no choice but to join in on the discussion. For those who aren’t in the know, Tiger Woods, the m...

What is your small business branding theme for this holiday season? Do you have a specific promotion planned around your company and products this season? If you do, is there a unique design in place to tell the visual story behind the promotion? Have you focused on selecting the right colors or font for your design? Is your company’s logo and brand identity clearly illustrated in this look?...

Imagine getting in your car and expecting to get to your destination without gas. Silly, right? Now, imagine trying to create a successful business without marketing? Hmm…see where I’m going with this? Marketing IS the gas that fuels your business. There simply is no other way to bring revenue in the door without some form of marketing. It’s just flat out impossible. Now, before you say “I...

Social media and social marketing are cost-effective ways for a small business to generate more customers and grow their business. But being cost-effective doesn’t make it any easier for entrepreneurs to become social media experts over night. Like any other marketing discipline, social media requires the right knowledge to make the most of the critical investment in time that results in cam...

Are you one of the many people out there looking to start a business? Or maybe you have just launched your own start-up company and are always on the lookout for some valuable advice. In either case, you’ve got to check out Ben Parr’s fantastic list of 20 great resources to get your start-up off the ground. You can find all kinds of great information here on how to start a business fro...