David Mullen, a seasoned business communicator, wrote an excellent and inspiring blog post on the art of “hustle.” Simply put, we all have choices in many things we do, especially as it relates to how we spend free time. Yes, you need work/life balance. Yes, you can only be married to your work so much. And, yes, you need to keep from getting burned out on the job.

However, we’re entrepreneurs. We’re not punching a time clock. We’re running a business. Our own business at that. And we decided to run this business (or at least the majority of us) because it’s our passion. Don’t ever forget that we need to translate this passion into hustle and desire. A desire to be the best we can and that includes making our businesses the best they can be.

In a marketing sense, do the best marketing you can possibly do on every level. Public relations, too. Don’t just go through the motions to put something out there. Do great homework and study your opportunities. Be relentless in developing the very best email marketing campaigns. Be tenacious when you have a PR story you believe in and follow up with reporters with desire to get that story.

How are you tenacious in your business? Share your story here.