Logos are a significant part of the marketing of any small business. Entrepreneurs should understand what to look for when developing a logo either for their business or for any visual brand mark for a marketing campaign being developed. Below are some great tips to keep in mind when developing a logo. You can also get more help and tips to learn how to create a logo for your small business or marketing by clicking on this link.
A logo should do the following:
1) Entice Customers: A logo needs to be inviting so that customers and visitors feel a sense of comfort with the company.
2) Instill Confidence: In today’s commercial landscape it’s always important to gain a competitive advantage. A logo that offers a sense of trust can help you accomplish this.
3) Build Your Reputation: Companies use logos to build upon an established reputation they feel resonates well with customers and visitors. A good logo can go a long way towards enhancing your corporate reputation and complement the social media marketing work you do to establish that reputation.
4) Extend Your Brand: Your brand identity has a specific look and feel to it. A logo that doesn’t match this identity is always counterproductive to extending your brand.
5) Be Powerful: In business, it goes without saying that you must have the look and feel to be a strong company. A company that exudes confidence. The same way people look at other people and feel they’re strong, a visitor can look at your logo and get a similar feeling.
6) Be Memorable: Naturally, it’s important for people to remember you in business. A logo that is memorable helps your company build effective mindshare so that increased future sales are easier to come by.
7) Evoke An Emotional Response: So much of branding is about establishing an emotional response, attachment or behavior among a certain audience. Your logo should also generate an emotional bond by delivering or bringing back positive memories within your visitors.
Identify With Company Attributes: What are the attributes of your company? Are you known for quality? Exclusivity? Affordability? Whatever your brand attributes are, it should come through loud and clear in your logo.
9) Be Simple: Ever hear the phrase Keep It Simple, Silly (KISS)? This law applies to logos as well. Think of the Nike swoosh, or the orange and red shell for Royal Dutch Shell. Sometimes less is more and this is certainly the case with logos.
10) Have Appealing Colors: Speaking of the Royal Dutch Shell logo, think about using vibrant colors, especially if that matches your brand attributes and marketing. Remember, you want to be noticed but also consistent with you branding.
11) Be Functional For Marketing Use: Today logos are used in all kinds of different applications and platforms. Whether it’s for a large roadside billboard, an on-screen Twitter account or even on a ballpoint pen trade show giveaway, make sure your logo is functional for a variety of different marketing and PR uses.
12) Reach Global Audience: Also keep in mind that we now operate in a global economy. It’s good to have specific campaigns that reach certain demographics, but overall your logo should be well respected and received on a global level. At the very least make sure there is nothing about your logo that would offend any specific group of people in any part of the world.
Use this link to take $20 off logo design services when you need to have a logo created for your small business or marketing project. What thinking went into the development of your logo?
{ 2 comments… read them below or add one }
Indeed. The logo is your extension to the market. It’s how people identify you and recognize you as a body of business. Good points on all the tips.
Thanks for the comment! Glad you liked the tips. Do you think they’re also relevant to UK businesses?