Following is the #smbiz Twitter chat recap on the topic of driving more traffic to your small business Web site. Special guests for the chat were @jkjaffe and @30lines.

@smbiz Q1 What are some myths about what it takes to get good traffic to your small business Web site? #smbiz

@jkjaffe Q1 that you can do it with a site with almost no content through #SEO #smbiz

@jkjaffe 2 get quality traffic with #seo you need content that is on point #smbiz

@30lines Q1: Myth - there’s an easy way to get *quality* traffic fast. #smbiz

@jkjaffe Q1 no. 1 mistake small business owners make when adding text 2 their sites is not doing the research #smbiz

@kmskala Q1: that you need a big fancy site and need to spend lots of $$ to create it. However, in the end, it’s about the content not flash #smbiz

@jkjaffe Q1 go to the home pages of #Google and #Bing and #yahoo and see what ur customers search 4 #smbiz

@merylevans Q1 A site notorious for being ugly as heck is raking it in. Proof = design doesn’t matter when you have what people want. #smbiz

@30lines @smbiz Myth - All I need are LOTS and LOTS of ‘eyeballs.’ #smbiz

@smbiz Q2 What are some popular things people do WRONG when trying to drive traffic to a Web site? #smbiz

@30lines @smbiz Q2: SPAM. (Or at least stuff that looks and smells like spam.) #smbiz

@jkjaffe Q2 they spend a lot of money on PPC - I had 1 client who spent 100K in 1 month 4 nothing #smbiz

@PodWorx #smbiz Q2: Thinking Flash video is the answer.

@jkjaffegood  SEO is readable content RT @wvpmc: Q1 myth: that SEO is more important than good, readable, customer-engaging content #smbiz

@PRtini Q2: Companies “spam” social networks with links to their site, instead of actualyl engaging ppl. #smbiz

@30lines @smbiz Q2: Have a message that resonates w/ your audience, rather than what *you* want to hear. #smbiz

@jkjaffe Q2 try 2 get lots of followers on Twitter by paying 4 them lol think MJ #smbiz

@jkjaffe Q2 email campaigns to new lists are popular, but don’t get results #smbiz

@smbiz Q3 What is the role search engines play in driving traffic and how does that work? #smbiz

@jkjaffe Q3 search engines can drive both good and bad traffic - u don’t want academics on ur site if u nd customers #smbiz

@WayneLiew Q3 Search engines send laser targeted traffic if you target buying keywords on your site. #smbiz

@jkjaffe Q3 search engines match consumer with vendor - u nd 2 find ur niche even more so today #smbiz

@30lines @smbiz Search has transformed how consumers shop. Having a strong online presence opens you up to a new audience. #smbiz

@PodWorx #smbiz Q3: Search engine role is huge. Image if Google shut down tomorrow. Many would panic.

@jkjaffe Q3 Google vs Bing vs Yahoo - the winner is who gives the best results for a search #smbiz

@Chadroll thoughts on convesion rates - organic vs PPC - like long tailed keywords vs highly targeted inexpensive PPC like mfg part #’s. #smbiz

@30lines Q3: Search queries are getting longer (4-5+ words) - people are learning how to get what they want from search engines. #smbiz

@jkjaffe Q3 because Google gives the best matches, that’s why 65% of all searches are done on it #smbiz

@smbiz Q4 Without getting too technical, what are the best ways to get good rankings in the search engines? #smbiz

@jkjaffe Q4 best search engine tip is a good Title - most important tag #smbiz

@merylevans By the time you have Google or any other engine figured out, they change the formula. Provide fresh/valuable content, cant go wrong. #smbiz

@jkjaffe Q4 Title, H1, first P tags, the URL, meta tags, all have to have your keywords #smbiz

@PodWorx #smbiz Q4: On page: Titles, H1, keyword density. Off page: Anchor text

@30lines @smbiz Q4: Be interesting enough that other people want to talk about you. (Getting external links through online WOM.) #smbiz

@jkjaffe Q4 Absolutely DONT try to target more than 1 page on your site for a given set of keywords #smbiz

@jkjaffe Q4 I don’t believe as much in keyword density #smbiz

@jkjaffe Q4 a well written page that is on topic will rank better for that topic, make it a narrow topic #smbiz

@wvpmc great post on markup’s impact on SEO, accessibility by @hacool Making sense of semantic HTML http://www.cli.gs/Rzb7Wh #smbiz

@30lines Q4: Are you blogging? You get some of the best traffic when you’re talking about stuff that matters, not focusing on keywords. #smbiz

@WayneLiew Q4 I’ll add link building to the on-page elements mentioned by @jkjaffe. #smbiz

@jkjaffe @mmangen kw density follows naturally if your page is on topic - search engines are getting ai good enough 2 tell #smbiz

@PRtini Q4: Assuming the design & programming is technically correct, smart integration of keywords & relevant, fresh content will help SEO #smbiz

@jkjaffe Q4 what is often ignored is the links u place on ur home page - very important #smbiz

@jkjaffe Q4 also, find your niche - don’t try to dominate a keyword phrase that’s under 4 words #smbiz

@smbiz Q5 Can U explain meta, keyword & title tags, how they work, and how to use them to drive traffic? #smbiz

@jkjaffe Q5 metakeyword and meta description tags are just 4 discipline these days - all search engines ignore them #smbiz

@jkjaffe Q5 use meta keyword to make sure you have only one keyword phrase per page #smbiz

@jkjaffe Q5 for example, if ur a plastic surgeon u nd separate pgs 4 “plastic surgeon” “plastic surgery” “plastic surgeon NY” #smbiz

@30lines Q5: Agree w/ @jkjaffe. Meta data isn’t as relevant as it used to be. I would much rather work on getting valuable inbound links. #smbiz

@jkjaffe Q5 sometimes search engines will display metadesc in the results - but that means ur page has no content #smbiz

@jkjaffe Q5 I believe Google will rank u higher if u don’t put ur compny name first in the title tag #smbiz

@30lines Q5: Choose a content mgmt system (CMS) that lets you easily customize site data like meta tags, keywords, etc. #smbiz

@PodWorx @jkjaffe: Q5 Google doesn’t ignore meta description. Displays that content in search results. #smbiz

@jkjaffe Q5 “See amazing plastic surgery transformations” will get more clicks than “Your Plastic Surgery” as a title #smbiz

@smbiz Q6 How do you leverage Web content the right way when trying to drive traffic to your site? #smbiz

@jkjaffe Q6 I’ll start w/ a warning - b careful and don’t copy from other sites!!! esp Wikipedia though tempting #smbiz

@jkjaffe Q6 try 2 get ur visitors 2 create relevant content #smbiz

@jkjaffe Q6 if u can get ur visitors 2 post their questions, that helps u get content good 4 #google #smbiz

@30lines @smbiz Q6: Leave relevant comments on other blogs in your industry. Join the conversations that are already happening. #smbiz

@WayneLiew Q6 Content can be used over and over again via different formats, videos, text, audios, presentations, etc. #smbiz

@jkjaffe @WayneLiew Q6 unfortunately unless you tag the videos and images, they are all but invisible #smbiz

@BizCoachDeb A useful link for claiming your social media profiles across many sites; http://knowem.com/ #smbiz

@PRtini Q6 Don’t just write content for search engine algorithms.Remember to write for readers.Give ‘em a reason to come back &share content #smbiz

@smbiz Q7 Talk about inbound/outbound linking. We know it’s important but what do U look 4 and which sites R good for linking? #smbiz

@jkjaffe Q7 inbound is much more important than outbound, but #google will also hurt ur rank if u dont link out - bad netzien #smbiz

@PodWorx #smbiz Q7: re inbound, I look 4 PageRank, # of outbound links, and relevancy.

@jkjaffe Q7 don’t get reciprocal links - those only hurt u #smbiz

@30lines @jkjaffe Works the other way, too. What’s good for readers often ends up being good for search engines. #smbiz

@PRtini @jkjaffe In principle, yes. But ppl get so hung up on SEO stuff, they forget what they’re really doing. Agree, being natural is best! #smbiz

@jkjaffe Q7 look 4 sites in your industry that can link 2 specific pages matching the topic #smbiz

@jkjaffe Q7 links count ONLY if link, page of link, and page that is linked to all have same keyword phrase #smbiz

@jkjaffe Q7 a year or two ago #google got smart and figured out sites like washingtonpost.com were selling links #smbiz

@30lines Q7: Give first. Blog about your customers, your industry, your neighborhood, then link out to their sites in your posts. #smbiz

@jkjaffe Q7 I though still like newspapers 4 roadblock links because they have so many words u get matches through luck #smbiz

@smbiz Q8 If a #smbiz is doing everything right with tags and content, and they’re still not getting traffic, what’s the deal?

@jkjaffe Q8 they are not matching their clients…don’t miss ur market! #smbiz

@30lines @smbiz Q8: Check the technical stuff first. Are your pages set to ‘noindex’ for some reason? Fix that. #smbiz

@jkjaffe Q8 I hv clients who rank 1, 2, 3 4keywords &tell me they r perplxd-smple answer-their clients dont search 4those words #smbiz

@MediaCollective Q8 while all is correct on site to get results you have to go off page and build inbound links, team w/complementary biz, & pub site #smbiz

@smbiz Q9 Can you provide some secrets to getting good traffic? Give us some tips we wouldn’t have already read elsewhere? #smbiz

@jkjaffe Q9 Most important #seo #tip - ONE keyword phrase per page - cannot say that enough #smbiz

@jkjaffe Q9 if it’s raining outside & u wnt2 drink - don’t go out there w/ a spoon! - ur site needs at least 100pgs 2 rnk #smbiz

@jkjaffe Q9 study quantcast.com and compete.com to know ur market and competition #smbiz

@30lines @smbiz Q9: It’s not all about traffic to your SITE, it’s about getting your message in front of your audience on their turf. #smbiz

@jkjaffe Q9 twitter is great 4 building traffic - make sure to adv ur site, not just u #smbiz

@jkjaffe Q9 simple secret: put your web site address on all physical communications, in ur email footer, on ur letterhead #smbiz

@jkjaffe Q9 google insight is a great tool for looking at history of a phrase #smbiz

@30lines Q9: Become a resource (like @SternalPR and @smbiz) … make people want to come to you. #smbiz

@smbiz Q9.5 What is Google Caffeine and how will it help/hurt small business trying to drive website traffic? #smbiz

@jkjaffe Q9.5 Google Caffeine is next gen Google algorithms, but the truth is it won’t hurt the guys who’s following our conversation #smbiz

@jkjaffe Q9.5 Google Caffeine will hurt those sites ranking for under 4 keywords by placing brands up front #smbiz

@jkjaffe Q9.5 Google wouldn’t have done this if they didn’t feel that’s the right thing for search #smbiz

@30lines Q9.5 Google is evolving and improving its search engine w/ Caffiene … here’s one early review: http://bit.ly/soit7 #smbiz