With small business owners and entrepreneurs constantly in search of extra help yet struggling to maintain a budget, hiring a “Virtual Assistant” might just be a great idea. But what is a Virtual Assistant, how can they help a small business and, more importantly, exactly how much will it cost you? And can a Virtual Assistant be located anywhere in the country - or world - to offer the...

Starting a new business? You probably already know how expensive it can be to market your new start-up. From emails and Web design to Pay Per Click and printing, your costs can add up quick. There are hundreds of ways to market a new small business on a shoestring budget. Let’s take it in a bite-size portion and talk about 10 of our favorites: LogoBee: You’ll need a logo for your new c...

As a small business owner or entrepreneur, do you take gender into consideration when developing design and/or content for any of your online or offline marketing, including the design and content of your Web site or blog? This question can also be applied to any social media marketing efforts in place within your company (you’ll learn why in a few moments). If you don’t, a new study s...

A wonderful colleague of UnderstandingMarketing.com, John Jantsch from Duct Tape Marketing, recently blogged about the Return On Investment (ROI) of social networking for small business. In his blog post, and as to be expected, he mentions that virtually every small business owner and entrepreneur asks about measuring the success of a social networking or social media campaign. Small business owne...

For any small business owner or blogger working on a Mac, try iWork design software to create easy and impressive documents, spreadsheets, presentations, page designs and more. iWork can make your life incredibly easier and you’ll be amazed at everything it can do for you. Small business owners and entrepreneurs will love its ability to create all working documents and spreadsheets with exci...

Once you’ve spent time developing a great search engine optimization (SEO) and Pay Per Click strategy, you want to then measure the success, right? Also, you obviously want to drive all of those people who click on your keywords to some kind of destination, right? Well if you simply direct them to your Web site home page, how will you know specifically where they came from and how successful...