According to the Small Business Administration, 99.7 percent of all U.S. businesses are privately owned small companies that work hard each day to make a difference in their local communities. But they’re more than that. With the help of the Internet, a good majority of these smaller companies are finding themselves competing with larger businesses. Technology is helping to level the playing field.
One area where small businesses constantly need help in their efforts to compete with larger companies is in their marketing. Whereas larger businesses often retain the services of outside marketing agencies for a fee, smaller businesses and entrepreneurs typically find themselves “bootstrapping” and doing their own marketing. This involves the development and implementation of strategic marketing programs that utilize a multitude of tactics on everything from advertising and traditional print marketing, to email campaigns and social marketing.
Held annually each June, Entrepreneurs “Do It Yourself” Marketing Month raises awareness to help small business owners and entrepreneurs design and carry out all kinds of marketing programs without the help of any outside agencies. To sweeten the pot, UnderstandingMarketing.com is offering a month-long giveaway where entrepreneurs can win helpful marketing resources, exciting prizes and even cash. Click here to enter to win.
Join the #smbiz chat on Tuesday from 8-9 pm EDT. The #smbiz chat is designed to help small business owners in all industries through networking and sharing best practices on all kinds of topics important in running a small business. The Tuesday, June 2, #smbiz chat will be dedicated to Do-It-Yourself Marketing, with Expert Panel Members:
- Ivana Taylor Founder of DIY Marketers and President of Third Force Marketing Systems
- Chrisanne Sternal Founder of UnderstandingMarketing.com and Owner of Sternal Consulting
