Small businesses need all the help they can get. Sure, we’d all love to be experts at every side of running a business (technology, marketing, business development, sales, legal, taxes, etc.). But there’s only so much expertise in all these areas that we can rely on when opening - or running - a small business. Twitter chat sessions like #smbiz are a big help since we bring together ex...

Most small businesses think of marketing as emails, direct mail, incentive programs, advertising, etc. And don’t get me wrong, they’re all very effective forms of marketing. But if you’re a small business looking to do some really exciting marketing, what are you doing with video? We live in a YouTube world today, which means you can’t ignore the power of video. Popular pro...

UnderstandingMarketing.com has spent a lot of time discussing different ways small business can reach and market towards the youthful generation of today. But a still-exploding market that should not be ignored is that of baby boomers. The baby boomer generation represents 38 percent of the U.S. population (typically people 50+ years of age) and is expected to grow to reach nearly 49 percent by th...

The World Health Organization (WHO) has everyone closely monitoring the developments of H1N1 Influenza A (initially known as “Swine Flu“). The infectious virus, believed to have originated in Mexico, has spread to different parts of the world. Although it has not caused widespread panic, the WHO is taking this virus very seriously. Even schools are closing in an attempt to protect chil...