To acknowledge June as Entrepreneurs “Do It Yourself” Marketing Month and honor the 27 million small businesses in the United States, UnderstandingMarketing.com has launched its DIY Marketing Giveaway, available to any small business with fewer than 100 employees.
GIVEAWAY PRIZES | ENTER | RULES (This giveaway ended 6/30/09).
In his recently released book, titled Bootstrapping, Dr. Jeff Cornwall points out that “there is a definite increase in bootstrapping efforts as bank loans and venture capital investments dry up.” Bootstrapping is a term used to describe any business owner who chooses to use his or her own resources to build a company. Dr. Cornwall also mentions that industry statistics illustrate that 99 percent of U.S. businesses are bootstrapped and do not receive any type of venture capitol funding for growth.
Marketing and public relations are two key areas of a business where more entrepreneurs have turned to bootstrapping and “DIY” tactics. The recession and the need to do more with less budget are key reasons why entrepreneurs are shying away from spending money on expensive retainer fees from a traditional marketing agency. Instead, these entrepreneurs are instead opting to learn how to do their own marketing and PR from resources like UnderstandingMarketing.com.
To celebrate June as Entrepreneurs “Do It Yourself” Marketing Month, UnderstandingMarketing.com is giving away helpful resources and gifts that will assist entrepreneurs in every industry. In addition to the regular blog posts filled with useful “how-to” tips for everything marketing and PR, UnderstandingMarketing.com invites small businesses to register to win gifts and resources available each week in June.
GIVEAWAY PRIZES | ENTER | RULES (This giveaway ended 6/30/09).
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