Is your small business using more email marketing today? Most other businesses seem to be doing so. Shop.org, the Web version of the National Retail Federation, has new research that shows more companies now using email marketing for a variety of reasons.
Whether you’re currently doing email marketing or if you want to, there are lots of programs available to make it an easy procedure. Here’s an email list management system to check out, iContact
And here’s a great resource to help you develop better email marketing campaigns that deliver great return on your investment: The Complete Guide to E-mail Marketing
The survey also revealed that many retailers think online businesses are in a better position to withstand the bleak economic conditions compared to brick-and-mortar stores. Many online businesses are also utilizing more social marketing resources such as Twitter and Facebook since there is a greater opportunity to reach even more people online. Here’s a great reference for building social marketing campaigns: Marketing to the Social Web
Forrester Research, as reported in many news Web sites, forecast in January that online sales in the U.S. will jump 11 percent to $156.1 billion in 2009. The research organization says growth in years beyond should mirror 2009 figures. This information will most likely fuel the email engine and prompt companies to beef up their online marketing efforts.
Many retailers love the options presented by email marketing, including it’s ability to be very cost effective, as well as its ability to provide for optimum targeting to reach specific niche demographics. Although email marketing will continue to grow, most people will avoid having their inboxes bombarded with “junk mail” since retailers know they have to be very targeted with their outreach.
How are you incorporating more email marketing campaigns for your business?
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