Have you ever wanted to present an idea or a program to a group of people all at once without having to travel to a different location? If the answer is yes, then read on. This blog post is all about showing small businesses how to develop an effective webinar (or web conference). A webinar allows a person or group of people to make a presentation over the Internet, rather than in person. The pre...

There’s no questioning the popularity of the First Lady, Michelle Obama. Along with her husband, President Barack Obama, the pair have captured America’s attention. Mrs. Obama, however, can offer great lessons to small businesses in the area of controlling your own image and reputation management. Whether you run an online or offline business, the world of Web 2.0 now gives incredible ...

How good are you at communicating important facts and situations with your employees, customers and other stakeholders? Even if you’re not running a large, Fortune-500 Corporation - or even the Department of Defense, for that matter - it’s ultra important to always have good communications with those affected by your organization. This post was inspired by the rather large breakdown in...

Small Business chat this week discussing Getting the Most Out of LinkedIn - Tuesday 8-9pm EDT on Twitter. We had two very special expert panel members join: Steven Burda, @sburda - #4 top-linked member of Linkedin with 40,000 direct connections - http://www.linkedin.com/in/burda Neal Schaffer, @NealSchaffer - a powe...

Every small business needs to connect with other professionals in some fashion. Whether you’re doing market research, trying to publicize your product or even looking to hire someone for a job you need filled, you need a place to go to help fulfill all these needs. LinkedIn is one of these resources. With over 39 million members located in more than 200 countries around the world, LinkedIn i...

Ever notice how many larger companies have their logo or a similar icon show up next to their URL in your browser. That icon is called a Favicon. It’s just another way of branding all interactions that customers have with your company. Little details like this may not be a big detail to most people and prevent someone from buying from you. However, having lots of little details like this in ...