On Tuesday nights at 8-9pm EDT we host a chat session on Twitter where small business owners can ask questions, share stories and make new contacts. Follow hashtag #smbiz. This week’s topic is Blogging for Small Business. Expert Panel of Blog Specialists: Ellie Mirman (@ellieeille) - Inbound Marketer and Social Mediaphile at HubSpot and EllieMirman.com Pam Slim (@pamslim) - a start-up aut...

I love the movie, “Jerry Maguire.” It’s very inspirational and exciting even if you’re not a sports fan. But a small business owner can learn an important lesson through one of the messages delivered within the script. Jerry Maguire, played by Tom Cruise, is a 35-year-old sports agent working for a popular player management firm. When he leaves his firm to go out on his own...

There’s been a growing conversation lately asking the question what offers a stronger Return on Investment (ROI), email marketing or social marketing (Facebook, Twitter, etc.)? Even Nielsen Online, an industry monitoring group, has been hot on the trail trying to get to the heart of the conversation by measuring the comparison. In fact, “two-thirds of the world’s Internet population ...

Tuesday, March 24, 2009 • 8-9pm EDT Hosted by: @SternalPR and @SternalMrktg Topic: Promoting a Product Online & Affiliate Marketing Specialist: Anita Defrank, Owner, MommysHelperOnline.com & Affiliate Marketing Manager Gary Beall, Internet Attraction Marketing Student And Coach, Experienced Sales Consultant, Web Builder, Writer Here’s the recap: Ques #1: What are some of the techniqu...

On Tuesday nights at 8-9pm EDT we host a chat session on Twitter where small business owners can ask questions, share stories and make new contacts. To follow the next chat go to Tweetgrid.com and follow along on Tuesdays. If you want to add to the conversation, you must have a Twitter user account. For more details on the chat check out Where To Turn For Small Business Answers. Here’s the reca...

I recently had lunch at a local eatery not far from my house. As I always do with small business owners I come across, I had a conversation with the owner of the deli if/how they were utilizing marketing. What I learned was actually quite impressive and encouraging. This particular small business owner is already doing email marketing to customers. But they’re also actively collecting busine...