The work-at-home revolution has been growing over the past few years and will continue to accelerate throughout the economic downturn as more people choose the freedom and flexibility of a home office over a return to corporate life. Work At Home Moms, otherwise known as WAHMs, represent a large and ever-growing portion of this type of career since it offers the perfect mix of work-life balance and entrepreneurial spirit.

WAHMs are amazingly brilliant entrepreneurs that have leveraged the Internet and developed impactful business models to offer a number of products and services that appeal to a diverse consumer audience. Some leading WAHMs include Wendy Piersall of Sparkplugging.com, Jessica Smith of JessicaKnows.com, and Emily Hill of GeorgieTees.com.

WAHMs represent the ideal entrepreneur poised to do their own marketing and Public Relations. No one knows their business, audience profile and value proposition better than they do, meaning they can save considerable money bypassing the need to hire an expensive marketing or PR firm for representation. Like millions of other small businesses, though, the mere thought of doing your own PR initially raises more questions than answers. For these start-ups, entrepreneurs and WAHMs, many of these questions can be answered through this new PR Toolkit, a how-to guide that unveils lots of proven tactics and secrets of how to do your own PR.

The Internet has opened the doors for millions of would-be entrepreneurs, enabling everyone to turn their favorite hobby or passion into a profitable business. For the majority of these budding business stars, their 15 minutes of fame is about to begin. Because in the same breath that virtually everyone can start their own business, everyone can also now do their own PR.

PR is powerful because it promotes your business, establishes solid credibility and offers you the chance to create “buzz” about you and your business. Getting a reporter to do a story on you can be difficult, though, since there are literally millions of other businesses also trying to get their company written about in newspapers and on television. Once you know how to become a PR expert, you can build very rewarding relationships with people in the media and serve as a talking expert whenever there is a story that touches your area of expertise.

Are you a work at home mom that has had success doing your own PR? Tell us what has worked for you.