The success or failure of your email marketing campaign can often be determined by two little words - subject line. Most of the time, people decide to open or trash the email solely based on what the subject line says or how long it is. Understanding Marketing is here to help take some pressure off by giving you some guidance on how to write the best possible email subject line so that you can hav...

One of the most difficult tasks for any PR campaign is to know the right reporter to approach for a press release. Often times you’ve developed a great story with a compelling angle, but now what? You’re pretty sure you think it deserves mention on the television news in the newspaper and even on the radio, but where do you begin to identify the right person to speak with at any of the...

If you are in the process of starting a small business you probably have a very long “To Do” list. You have probably stressed over finding office/store space, creating a logo, creating a website, decorating your office/store, etc. All focused on having a professional look and feel. While these are important they may not be the most important thing for you to spend your time on. The key...

As a small business owner or manager you have several ways to promote your business. It could be at a networking event, while creating a postcard, listing your business online, sending emails or any other promotion. You probably feel frustrated trying to figure out what to say about your company each time. One simple tip is to get your marketing message organized. Create a document where you can k...

This is a special blog post dedicated to all the highly talented accountants, CPAs and tax attorney lawyers out there. Your work is often valued only right before we all have to file our taxes. Each year, the question I hear most at the beginning of February is, “Do you know a good accountant?” I presume that question will get even more prevalent this year since many people became entr...

One of our readers, Maria, asked a question on the Contact Us page of the site. Her question was: “I am trying to figure out the best way to advertise my short term rental and don’t know how to get the word out. Any ideas?” I assume that Maria doesn’t have a lot of money to advertise that her property is available and wants to do it herself instead of listing with a Realtor...