You want proof that direct mail works? Check out what the Republican Party did recently to convincingly win the Georgia state runoff election. You guessed it, they relied on good ol’ fashion direct mail to win the election.

To gain last-minute momentum and sway voters towards the Republican candidate, the Georgia GOP sent out a series of mailings to voters throughout the state. One mailing painted the picture of Democrats gaining complete control of the White House and giving liberals a blank check to do what they want. The mailing went on to ask if that would concern ‘you’ as a voter. Another mailing said point blank that Georgia was the only thing standing in the way of the American people and a liberal super majority.

Apparently, the direct mail campaign worked. Well.

A third mailing included a detachable ballot request form that voters could mail in to a preprinted address of different elections offices. Thousands of residents used it. One county had several thousand mail-in absentee run-off ballots directly as a result of the mailing.

At the end of the day, direct mail was a leading reason why Saxby Chambliss was able to defeat Jim Martin in the runoff election, which gained nationwide attention.

Direct mail is highly effective because it gets your message in front of exactly who you want to be in front of. And because it’s in print form, it makes your call to action very easy for your intended audience. Understandingmarketing.com challenges you to think about how direct mail can help you and your business. What kind of message do you want to deliver to your audience? How can you get a leg up on your competition, before they embark on a direct mail campaign? Tell us all about it here.