As a follow up to the earlier blog post about 2009 New Year’s Resolutions, have you given any thought as to whether your 2009 marketing efforts should be based on tactics used via the Internet (Online), or tactics used without the Internet (Offline)? Every small business should have a Web site. No discussion on that one. Even seniors in their 70s and 80s are using the Internet and have been ...

Part 1 - Submissions & Keywords Many small business owners know that Search Engine Optimization (SEO) helps generate traffic to their websites. They even know that they need to start doing it for their own website. But how? You can always hire someone to do optimization for you but what if you don’t have the budget for it?  What if you want to do something yourself? Below are some basic...

There’s no point in writing a recap of what happened to the economy and the landscape for small business in 2008. Open up any newspaper, click on any Internet news site, or for that matter, have a conversation with the person next to you. By now, it’s old news. And like the more than two million people that lost their job in 2008, we’re all happy to leave that year in the dust. A...

If you’re a traditional small business chances are you realize the potential benefits the Internet can possibly bring. You’ve spent years building your in-store sales and spent countless hours working on plans to drive foot traffic to your store. But what about online? You know the opportunity is there, but something’s holding you back. (See AdAge article) A good majority of smal...

Don’t miss an opportunity this holiday season to send cards to past clients and share your warm wishes. Cards are always appreciated and can help remind a past customer of the great service or products that you offer. Many decisions to buy are often made more off of emotional reasons rather than the obvious price, service or convenience. You still need to be competitive within these categori...

A new research report from Forrester Research shows that an increasing number of people are cashing in their airline and hotel rewards points for other types of merchandise. The report indicates that due to the struggling economy, people aren’t interested in flying away or staying at a nice hotel, but they will certainly take the points to get a discount on a magazine subscription, for example. ...