Once you’ve got your postcard or direct mail piece designed you’ll need to get it printed and have it mailed. There are several different things to consider when printing a direct mail piece. When contacting a printer you will need to tell him the following: •    What size is your direct mail piece? •    If it folds, they will want to know the size before folded and after it’s fold...

There are many Online Social Networks out there that can put you in touch with hundreds, thousands and even millions of people for free. For example, MySpace has almost 250 million users while Facebook has 124 million. Many companies have created pages on MySpace and Facebook to interact with clients and prospects. These sites can be helpful if your company is B2C (Business to Consumer). What do...

Finding newsworthy topics hidden inside the walls of your company really isn’t as hard as you think. Once you realize how to see the world through the eyes of a PR person, you’ll constantly be coming up with story ideas that are attractive to all kinds of media. First, take a look at your company and ask the simple question, “What is new?”, or “What is going on?” The easiest way to com...

Maybe you live in a community where some kind of political or social issue is dividing the people. Or maybe an issue affecting you takes place on a national stage. Either way, if you have an opinion on something that has been in the news, you have every right to use some PR skills to write about it and submit your opinion piece to the newspaper. The two main methods of getting your opinion across ...

There are many services online that will allow you to create a postcard and have it printed. They usually have very low prices because they deal with large quantities. For companies trying to save money these services can be a great option, however you get what you pay for. Generally you can’t do a lot of customization. The designs available or the custom designs provided may not be what you wer...

Most reporters actually need the help of PR people to obtain facts, figures, background information and quotes for their stories. In order for journalists to do a good story, they need both factual information and quotes from people to provide perspective on the topic. Since just about every company has some sort of PR representation, the reporter must work through the PR person to get those fact...