There are many services online that will allow you to create a postcard and have it printed. They usually have very low prices because they deal with large quantities. For companies trying to save money these services can be a great option, however you get what you pay for. Generally you can’t do a lot of customization. The designs available or the custom designs provided may not be what you were expecting and there generally isn’t a lot of interaction with the designers since they are an online company.

I recommend spending just a little bit more and working with a graphic designer or marketing firm.  Look for samples of magazine ads or postcards that you like and have a design or look you like. Your sample doesn’t need to be from your industry find something you like and then you can have photos of your product or showing your service. Designers have access to stock photography and can find generic photos online that range from a few dollars to hundreds of dollars. Having a good idea of what you want will be very helpful and cut down on several rounds of revisions. Designers usually charge by the hour like many professionals. So going back and forth can some times add up. Some designers charge per project and will usually let you know how many rounds of revisions are included in that price. If they don’t, make sure to ask.

There are additional costs to expect besides design. They include printing, addressing and postage. Check our other posts for info on these processes.