Newsletters have always been a great way to communicate with all kinds of people that are important to your company, including your customers. You can talk about updates to your company, new products, special promotions, and a host of other topics. You can also utilize the Internet to produce and distribute an electronic newsletter (an eNewsletter). Leveraging email addresses in your customer database and ones you acquire through other marketing efforts, you will be able to send out an eNewsletter. Customers respond positively to eNewsletters because, like traditional newsletters, they serve as a soft-sell approach and include educational information that can be useful.