People like to buy products and do business with companies that are loyal to them. Airlines give out points for travel. Drugstore chain, CVS, rewards people with coupons based on products you previously purchased, knowing you’ll most likely come back again for similar items. Supermarket chain, Winn Dixie, offers savings on the spot when you make a purchase at their grocery stores. In both cases, these companies know you have a choice when choosing a store to shop at. But they want you to be loyal to them. So they go above and beyond typical chains and create an atmosphere of loyalty so that you will go back again and again.
The great thing about loyalty and rewards programs is that you don’t have to be a large global corporation to implement similar programs that are very successful. With a little effort you can develop a program that makes your customers loyal to you.
{ 1 trackback }
{ 0 comments… add one now }