Direct mail is any promotional item that gets mailed directly to your prospects or customers. It can range from a postcard to a letter in an envelope. It can be a catalog or brochure. It can even be a promotional gift in a box. Direct mail is a very effective form of marketing because it gives you a chance to get your message in front of your target. Literally. Your audience holds your message in ...

Email is a great way to communicate, it’s inexpensive to send and it’s quick to create. However it also has its challenges. Email marketing is not always easy to design. It can be difficult to get your hands on accurate email addresses that are for the right target audience. It can also be challenging to make it through email filters and spam software. But it also seems like more people check ...

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (”organic” or “algorithmic”) search results. Usually, the earlier a site is presented in the search results, or the higher it “ranks,” the more searchers will visit that site. SEO can also target different kin...

Years ago before the Internet, businesses and retailers would make special promotions and offers to prospective customers – and even current customers. These special promotions would entice people to buy a product or service. Often, these promotions would be in the form of a flyer or pamphlet that included an enticing call-to-action. Today, a landing page is the Internet form of these promotions...

Newsletters have always been a great way to communicate with all kinds of people that are important to your company, including your customers. You can talk about updates to your company, new products, special promotions, and a host of other topics. You can also utilize the Internet to produce and distribute an electronic newsletter (an eNewsletter). Leveraging email addresses in your customer data...

Guerrilla marketing is a very low budget way of promoting a company, series of products or services, or specific marketing campaign. Rather than use traditional forms of expensive advertising and promotions, guerrilla marketing instead leverages imagination, time and energy while utilizing word-of-mouth resources to get in front of people with a specific message. Guerrilla marketers rely on creati...